Top Makeup Brands in Pakistan: Your Ultimate Beauty Guide for 2025

When it comes to beauty and glam, Pakistan’s makeup industry has grown rapidly over the years. From homegrown brands making a mark internationally to global names loved by Pakistanis, the options are endless. Whether you’re a makeup newbie or a seasoned pro, choosing the right products can make all the difference. In this blog, we’ll take a look at the top makeup brands in Pakistan that are trusted for their quality, innovation, and affordability. Let’s dive into the beauty world and find out which brands you should have in your vanity this year!

Ayna Akram

4/28/20253 min read

pink and silver nail polish
pink and silver nail polish

1. Medora of London

One of the oldest and most trusted makeup brands in Pakistan, Medora is known for its affordable yet high-quality lipsticks. Women across generations love Medora for its smooth application, rich pigmentation, and impressive staying power. It's a local gem that competes with international brands when it comes to quality.

Popular Products:

  • Medora Matte Lipsticks

  • Medora Nail Polishes

assorted cosmetic products
assorted cosmetic products

2. Luscious Cosmetics

Founded in Pakistan, Luscious Cosmetics offers a wide range of products that are cruelty-free and vegan. The brand is known for its high-quality foundations, vibrant eyeshadow palettes, and smooth eyeliners. Perfect for women who want to look stunning without harming the environment!

Best-Sellers:

  • Luscious Camera Stick Foundation

  • Luscious Heartbreaker Eyeshadow Palette

a person holding a makeup palette and a pencil
a person holding a makeup palette and a pencil

3. Masarrat Misbah Makeup (MM Makeup)

Created by the renowned beauty expert Masarrat Misbah, MM Makeup is Pakistan’s first halal-certified makeup brand. It is specifically formulated for the Pakistani skin tone and weather, making it a popular choice for makeup lovers looking for lightweight and breathable products.

Top Products:

  • Silk Foundation

  • Lip Varnish Liquid Lipstick

two labeled bottles
two labeled bottles

4. J. Makeup

Junaid Jamshed (J.) is not just about clothing; their makeup line is equally impressive. J. Makeup offers products that are highly pigmented, long-lasting, and perfect for everyday use. Their makeup range is gaining popularity for being affordable yet luxurious.

Must-Haves:

  • J. All Day Foundation

  • J. Matte Lipsticks

red Lancome lipstick
red Lancome lipstick

5. Rivaj UK

If you're looking for budget-friendly makeup, Rivaj UK is a fantastic option. Available easily in local markets, Rivaj products are widely appreciated for their range and affordability. Their lipsticks, face powders, and eyeliners are staples in many Pakistani makeup kits.

Hot Picks:

  • Rivaj UK Two Way Cake

  • Rivaj UK Lip Crayons

woman in black tank top holding pen
woman in black tank top holding pen

6. Miss Rose

If you're a fan of trendy makeup at affordable prices, Miss Rose is a name you can trust. Their highly pigmented eyeshadow palettes, creamy lipsticks, and waterproof foundations have made Miss Rose a favorite among students and young professionals.

Best Buys:

  • Miss Rose Full Coverage Foundation

  • Miss Rose 18-Color Eyeshadow Palette

grey lipstick container in selective focus photography
grey lipstick container in selective focus photography

Final Thoughts

Pakistan’s makeup industry is flourishing, offering both local brands that understand our unique needs and international brands that bring global trends home. Whether you're a beginner looking for affordable options or a pro searching for professional-grade makeup, the best makeup brands in Pakistan have something for everyone.

Always choose products that suit your skin type and personal style. And don't forget — confidence is the best makeup you can wear!

black and brown makeup brush set
black and brown makeup brush set