Top Trending Watches in 2024 – Smart, Luxury & Celebrity-Approved

A watch is more than just a way to tell time—it’s a style statement. In 2024, trendy branded watches are making waves with stunning designs, advanced features, and serious prestige. Whether you're into classic luxury or cutting-edge smartwatches, there's something for every wrist this year. Here’s a look at the most popular branded watches in 2024 that are worth the hype (and the investment).

Ayna Akram

5/3/20252 min read

a bunch of watches sitting in a case
a bunch of watches sitting in a case

1. Rolex Submariner – The Timeless Classic

Best For: Luxury lovers & collectors
Price Range: $$$$

Rolex continues to reign in 2024, and the Submariner is still one of its most iconic pieces. Known for its durability, sleek stainless-steel finish, and waterproof design, it’s a favorite among both watch purists and fashion icons.

Why it’s trending:

  • Timeless design

  • High resale value

  • Seen on celebrities like David Beckham and Roger Federer

silver and black round analog watch
silver and black round analog watch

2. Apple Watch Series 9 – Smart & Stylish

Best For: Tech enthusiasts & fitness lovers
Price Range: $$

The Apple Watch Series 9 takes smartwatches to the next level. With a sleek new chip, brighter display, and advanced health tracking, it's perfect for everyday wear. Plus, with endless band styles, it suits both sporty and dressy looks.

Why it’s trending:

  • Blood oxygen & ECG sensors

  • Seamless iPhone integration

  • Stylish & customizable

black and silver analog watch
black and silver analog watch

💎 Omega Seamaster Diver 300M

  • Why it’s trending: The Omega Seamaster Diver 300M combines rugged design with luxurious craftsmanship. Known for its water resistance and precision, it’s perfect for diving enthusiasts or anyone who enjoys an elegant yet durable timepiece.

  • Celebrity connection: Famous for its association with James Bond in the 007 films, the Seamaster continues to be a go-to for movie stars and collectors.

a watch sitting on a table in a room
a watch sitting on a table in a room

🌟 Cartier Santos-Dumont

  • Why it’s trending: The Cartier Santos-Dumont is a classic aviation-inspired watch that combines elegance with adventure. With its square bezel and sleek strap, it continues to make a statement in 2024.

  • Celebrity style: Tom Hanks and Zendaya have been spotted wearing the Santos-Dumont, showing its versatility across different styles.

a close up of a wrist watch on a table
a close up of a wrist watch on a table

💎 Audemars Piguet Royal Oak

  • Why it’s trending: The Audemars Piguet Royal Oak is one of the most recognized luxury watches, known for its integrated bracelet and sophisticated design. The 2024 models feature a sleeker case and stunning craftsmanship.

  • Celebrity favorite: Worn by LeBron James, Jay-Z, and other high-profile figures, the Royal Oak is a symbol of success.

a close up of a watch on a black surface
a close up of a watch on a black surface

Conclusion

The watch trends in 2024 showcase a fascinating mix of technology, luxury, and style. Whether you’re investing in a smartwatch with health tracking features, or splurging on a luxury timepiece that exudes class and status, the options this year are diverse and exciting. Keep an eye on celebrity watch trends, as they continue to influence the fashion world.